Most successful social media campaigns utilize back links to complement the SEO campaign. This is one of the metrics for producing a ROI for the campaign. Link building is one of the top factors in SEO and it has been proven to be a strong component of long term SEO success. Link building via social media allows the company to focus on two key areas to any business playing in the online marketing space.
Read the rest of this entry »

Recently I had an interesting discussion about social media and the effects it has on SEO. The main focus we couldn’t escape talking about the famous “Dominos Pizza YouTube Incident.” The incident It happened quite a while ago, but I’m pretty sure everybody’s seen at least part of the famous YouTube video where Dominos employees Kristy and Michael film themselves doing some pretty disgusting things to the food.

The main area of the discssion was the Dominos video because it’s an excellent example of viral media, using social media, and how social media relates to SEO. Shortly after it was uploaded to YouTube, the video was being spread around the web at one of the faster rates recorded for viral content. On its first day, over 1 million people viewed the video – even before the news stations started running the story.
Read the rest of this entry »